Next Generation Selection Tools

For over three decades, we’ve been refining our EPD targets to produce the most profitable cattle in the business while simultaneously simplifying the selection process to assist our customers in making the best informed genetic decisions for their ranching businesses. Along the way, we developed a simple color-coding system that makes it easy to see how closely each EPD or Index lines up with our targets.

Our #1 goal is to improve your profitability and sustainability by optimizing all economically relevant traits. In short, we believe success comes from producing Cows That Stay & Steers That Pay. This system has been the secret to our success, helping us quickly identify strengths and weaknesses to make better selection and mating decisions. Think of it like a traffic light: green means go, red means stop. It’s a simple but powerful way to produce cattle that put more profits in your pocket. We also have additional color-coding charts for Calving Ease (selecting bulls to use on virgin heifers), Terminal (selecting bulls to make 100% feeder cattle and not keep any replacement females), and this one, All Purpose targets that are designed to make Cows that Stay & Steers that Pay. The below links share these targets for each of our breeds.